It's that time again: the country needs new socks! And this time it will be even bolder, more colorful and above all - more visible! Under the motto "Don't hide" we present our SS25 collection, which invites you to show exactly what makes you unique.
Discover the new collection now
Don't hide – level up your look.
We live in a world full of filters and perfect facades. But true beauty comes when we have the courage to show our rough edges. Our SS25 collection is therefore all about visibility - for everything that makes you who you are. Don't hide celebrates individuality, self-acceptance and the courage to show yourself to the world - without makeup, honestly and authentically. Because that is exactly where the real power lies. After celebrating honesty with Everyday Honesty last year, we are going one step further in 2025: It's about not only being honest with yourself, but also standing by it - loudly, colorfully and without compromise.
Are you inspired yet? Then head over to the collection!
Don't hide – this also applies behind the scenes.
We don't hold back when it comes to background details either. For our Don't hide campaign, we spared no effort to combine real moments and striking staging. During the shoot, we were interested in more than just perfect images: we wanted to capture real emotions and honest moments. That's why there was laughter, dancing and sometimes the odd tennis ball draped around - all to bring the freedom and lightness of the collection to life.
Is lightness your thing? Then we can highly recommend the SS25 socks. Click here.
Behind The Scenes – A look into our work
From the first design draft to the final shooting – we lived every phase with passion and dedication.
The creative heart of the collection was created by our design team in Zurich and Helsinki. The designs were implemented by our talented producers in Portugal and Turkey, who, as GOTS-certified companies , ensure fair working conditions and environmentally friendly practices. Transparency and authenticity are what we do - from production to the finished image. Are you ready to discover the story behind our socks? Then join us on our blog and take a look behind the scenes at DillySocks.
