The Founders
Everyday life is grey!
That's what the three friends Sean Pfister, Fabian Knup and Claudio Lumbiarres thought in 2013 after a trip together. And that's how the vision was born: to make the world more colorful with everyday accessories. A short time later, DillySocks was born.
Our goal is to make the world more colorful in a sustainable way. 🌎
The unique patterns of the socks, inspired by the colors and shapes of everyday life, are designed in Switzerland and produced in Europe. Sustainability is an equally important part of the product. That's why all DillySocks® are made from organic cotton and produced under the Oeko-Tex® 100 Standard. This seal guarantees textiles that are free of harmful substances and safe for your health. So every pair of DillySocks is a statement for a more colorful, fairer and more ecological world!
At DillySocks®, we firmly believe that each of us must take care of the environment. That we should all handle resources with care. And that, as a fashion brand, we should act as sustainably as possible in everything we do. We're convinced that sustainability must be pursued on multiple levels. Because only then can the world keep inspiring us anew with its colors every day, and only then is every pair of DillySocks a statement for a more colorful, fairer and more ecological world.
Why is the brand called DillySocks®?
We're often asked: Where does the name DillySocks come from? In 2013, colorful, sustainable socks simply didn't exist yet in Switzerland. The sock market back then was still very monotonous and boring. Fun socks and quirky socks with patterns were nowhere to be found. We wanted to change that and said to ourselves: let's produce extraordinary socks in every sense. The socks should have a cool design, be colorful and quirky, sustainable, and bring joy into people's everyday lives. So we simply opened an online dictionary and looked up what "extraordinary" or "special" means in English. One of the results was DILLY. We instantly liked the adjective DILLY, and we quickly decided to name our brand DillySocks®. An absolute stroke of luck, as it would turn out.
Don’t be afraid of being different. Be afraid of being as everyone else.
The Talent Behind DillySocks®
As a team, we have one mission: to develop the coolest products for you. We spare no effort and always go the extra mile. Our motto is: “Be creative and have fun.”
Our Values
Courage
Being courageous, in our context, means taking a stance that may run counter to popular opinion. We are only truly courageous when we're willing to stay true to our principles even in situations involving uncertainty.
Sustainable
Our goal is a world fit for future generations. We only take from this planet what we can give back to it. For us, this means above all maintaining a balanced ecological footprint. We're not there yet, but we're working on it.
Honest
Being honest, to us, means not only telling the truth but also being transparent and staying authentic. For example, we're not climate-neutral yet, but we're working on it.
Creative
Our products are a creative achievement, and we want to ensure that achievement at all times. Through creativity, we can express our uniqueness. In a world that likes to see everything in black and white, we are the colorful, creative resistance.
Open-Minded
We are open-minded toward other cultures, ways of life and forms of love. We see open-mindedness as the colorful counterpart to narrow-mindedness, conformism, discrimination and ignorance.
Optimistic
We always act with hope and communicate positively. We believe that, compared to fear-mongering, doom and gloom and pessimism, optimism is the more sustainable, more colorful path.